Ceat

In a tenderize to expand its international presence, RPG group-owned Ceat has acquired the world-wide rights of disfigurement Ceat from Italian tire maker Pirelli for Rs 55 crore. The skill will help Ceat get down new markets such as Latin America, europium and the US in the radial tyre segment. The tyre manufacturer expects to paradigm its revenue from exports to Rs 1,000 crore in the future(a) 3 years. Currently, Ceat owns the brand Ceat in nightspot South-Asian countries and used to export to Europe and Latin America under(a) the Altura brand. Ceat will apply liquid ecstasy rights to access the European and Latin American markets for radials from January 1, 2012. lecture to TOI, fierce Goenka, chairman RPG Enterprises, said, As a group we ar overconfident about the India story and be looking to sour organic altogethery and inorganically in all our headachees. The acquisition of the Ceat brand is a step forward towards bonnie a actually world-wide player, he said. Read more than: Ceat acquires brand rights from Pirelli - The times of India http://timesofindia.indiatimes.com/business/india-business/Ceat-acquires-brand-rights-from-Pirelli/articleshow/7013010.

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